Social Media Resume Tips

From Mashable.com 11/20/11: 

Follow these four tips to optimize your resume with social media.

1. Link to Social
Include your Facebook, Twitter and especially LinkedIn profile URLs along the top of your resume, next to your name, email and phone number. Make sure the links are handy so the employer can quickly learn more about you, without having to do a lot of digging.

2. Fact-Check Yourself
Update constantly. An employer shouldn’t see one thing on your resume and something different on LinkedIn. Keep a list of all the social media and career sites on which have professional accounts or information. Once a month, check to make sure everything is up-to-date and matches your current resume.

3. Don’t Just Copy/Paste
Don’t just copy/paste your entire resume into the “about me” section on social media sites. Not only will this flood your profile, but your resume’s formatting probably won’t travel well either. Instead, select a handful of solid phrases or anecdotes for your social profile. That way, you’ll guarantee that anyone reading your profile will get the most important information.

4. Use Keywords for SEO (Search Engine Optimization)
Potential employers use Google and Applicant Tracking Systems to peruse social media sites for the best candidates. To stay on top of current industry jargon, study similar job listings for words that pop up frequently. Additionally, a variety of powerful SEO tools, which already exist for marketers, can easily be re-purposed to optimize your resume for search.